Money WondersPlay

Money Mindset & PsychologyRisk Psychology

The Price of Certainty

We pay extra to make a risk disappear completely

Would you trade an 80% shot at $4,000 for a sure $3,000? Most people would. What does that sure thing really cost?

You'll find out

  • What your brain pays for 100%
  • Why the last 1% feels so big
  • Why guaranteed sells so well

Why it matters

The pull of a sure thing shapes what you buy and what you skip. Seeing it is how you notice what it costs.

About 3 min6 interactive slides · 5 questionsLesson 99 · Zone 11

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