Money Mindset & PsychologyBehavioral Economics

The Endowment Effect

Owning something makes it feel worth more

Hand someone a $6 mug, and they'll ask about twice what a buyer would pay for it. Would your brain do the same?

You'll find out

  • Your own price gap, measured
  • Why owners and buyers can't agree
  • Who barely feels it at all

Why it matters

Your car, your home, your stocks: the same quirk can set your price. Seeing it is the first step past it.

About 3 min6 interactive slides · 5 questionsLesson 153 · Zone 17

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