Spending & BudgetingPricing

The Decoy Price

A useless option can make another look like a deal

An offer nobody picks can still change what you buy. Ever wondered why a menu has one option that makes no sense?

You'll find out

  • How a useless offer moves your pick
  • What nobody chose, and why it mattered
  • Why it often fails outside a classroom

Why it matters

Price lists are designed. Seeing the option that is only there to be compared makes every menu easier to read.

About 3 min6 interactive slides · 5 questionsLesson 173 · Zone 20

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