Money WondersPlay

Money Mindset & PsychologyBehavioral Economics

The IKEA Effect

We love what we build ourselves

You built a wobbly shelf in an afternoon. Why does it feel worth more than the perfect one in the store?

You'll find out

  • Why your own work feels worth more
  • The origami that got expert bids
  • When the love disappears

Why it matters

Effort makes things feel like ours. Knowing it helps whenever you put a price on something you made.

About 3 min6 interactive slides · 5 questionsLesson 179 · Zone 20

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More in this zone

  1. 172BudgetingFixed and Variable Costs at HomeThe bills that never move and the ones you control
  2. 173PricingThe Decoy PriceA useless option can make another look like a deal
  3. 174SpendingLifestyle CreepWhen spending rises to meet every raise
  4. 175BudgetingSinking FundsSaving a little each month for bills you know are coming
  5. 176CarsA New Car Is an InvestmentMost cars lose value fast
  6. 177CarsThe True Cost of a CarPayment, insurance, gas, repairs and the value it loses
  7. 178WantingThe Diderot EffectA philosopher's beautiful new robe made everything he owned look shabby, and the upgrades never stopped
  8. 180Spending HabitsThe 30-Day PauseWaiting before a want shows if you still want it