Money WondersPlay

Spending & BudgetingPricing

Why Prices End in .99

$4.99 feels a lot cheaper than $5.00

A store raised a dress from $34 to $39, and sold more of it. The reason is how your eye reads a price.

You'll find out

  • Which dress price sold the most
  • Why one cent feels like a dollar
  • How common the trick really is

Why it matters

Prices are written for your eye, not your math. Seeing the trick is how you stop paying for it.

About 3 min6 interactive slides · 5 questionsLesson 30 · Zone 4

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