Money Mindset & PsychologyLoss Aversion
Losses Hurt Twice as Much
Losing $100 stings more than winning $100 feels good
A coin flip: tails, you lose $100. How much would heads have to pay before you'd take that bet?
You'll find out
- Your own loss-aversion number
- The mug whose price doubled
- Why losses shout and gains whisper
Why it matters
This bias quietly shapes what you buy, keep and risk. Seeing your own number makes it easier to catch.
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