Building a BusinessUnit Economics

Margin: What You Keep From Each Sale

Price minus cost, one item at a time

Two shops sell the same shirt. One must sell about eight times as many to earn the same. The difference is one number.

You'll find out

  • What one sale really leaves you
  • Why thin margins need huge crowds
  • How a sale can cost more than it looks

Why it matters

Before sales, before growth, founders check what each single sale leaves behind.

About 3 min6 interactive slides · 5 questionsLesson 21 · Zone 3

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