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Building a BusinessUnit Economics

The Break-Even Point

The sale where you stop losing money

A coffee cart can sell hundreds of cups a month and still lose money. Then one more cup changes everything.

You'll find out

  • The two kinds of cost
  • The cup where losing stops
  • The two levers that move it

Why it matters

Every new business, and every month of yours, has a point where the bills are finally covered.

About 3 min6 interactive slides · 5 questionsLesson 22 · Zone 3

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Previous lessonMargin: What You Keep From Each SaleNext lessonYour Side-Hustle Math

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  2. 20StartupsNine Out of Ten Fail in Year OneUS data says about four in five new businesses survive their first year
  3. 21Unit EconomicsMargin: What You Keep From Each SalePrice minus cost, one item at a time
  4. 23Side HustlesYour Side-Hustle MathWhat your idea really pays per hour
  5. 24PersistenceThree Feet from GoldThe story goes that a miner quit and sold his rig, and the buyer struck the vein three feet further down
  6. 25RegretRegret Runs BackwardsIn the long run, people regret what they didn't try
  7. 26Business StructuresWhy Founders Form an LLCA wall between the business and your house
  8. 27FoundersThe Ice KingA man shipped New England ice to the tropics and everyone laughed

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Zones 20

  • 1Origins of Money
  • 2The Rat Race
  • 3Business Basics
  • 4Budgeting Basics
  • 5Compound Interest
  • 6Debt & Credit
  • 7How Banks Work
  • 8Inflation Basics
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  • 16Money & Happiness
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  • 19Starting a Business
  • 20Lifestyle Creep

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