Building a BusinessPricing
Cost-Plus or Value Pricing
Charge for what it costs or for what it's worth
Two people do the exact same two-hour job. One earns $30, the other $540. What did the second one know?
You'll find out
- The floor and the ceiling of a price
- The $10,000 chalk mark legend
- Why a little more price goes far
Why it matters
Most people price their work by the hour. The money is often in pricing what the work is worth.
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