Money WondersPlay

Building a BusinessIdeas

Find a Problem People Pay For

Businesses sell solutions to real pain

Most new products die for one boring reason, and it usually isn't money. What do the ideas that last have in common?

You'll find out

  • Why failed startups really died
  • The tracks a real problem leaves
  • The ideas hiding in your own week

Why it matters

A business is a fix someone pays for. Find the pain first, and the idea almost writes itself.

About 3 min6 interactive slides · 5 questionsLesson 163 · Zone 19

Play this lesson

Free to play in your browser or on iPhone

More in this zone

  1. 164ValidationYour First CustomerSell it before you build it
  2. 165InventionsPost-it Notes Were a Failed GlueA weak adhesive became a bestseller
  3. 166Small BusinessA Business Needs EmployeesAbout four in five US businesses have none
  4. 167StartingSpanx's $5,000Sara Blakely sold fax machines door to door, cut the feet off her pantyhose, and built Spanx from $5,000 of savings
  5. 168PricingCost-Plus or Value PricingCharge for what it costs or for what it's worth
  6. 169Side HustlesHow Many Customers to Quit Your Job?Your escape number in customers
  7. 170FundingBootstrapping or InvestorsUse your own money or sell a piece of the company
  8. 171Fear of JudgmentThe Spotlight EffectPeople notice you far less than you think