Building a BusinessStarting

Spanx's $5,000

Sara Blakely sold fax machines door to door, cut the feet off her pantyhose, and built Spanx from $5,000 of savings

No investors, no business degree, no fashion job. Just a fax saleswoman with scissors. How did that become a billion dollars?

You'll find out

  • What $5,000 of savings bought
  • The calls she made, and yours
  • The question her father asked

Why it matters

Most people wait for a big break or a big check. Her story starts with neither.

About 4 min7 interactive slides · 5 questionsLesson 167 · Zone 19

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More in this zone

  1. 163IdeasFind a Problem People Pay ForBusinesses sell solutions to real pain
  2. 164ValidationYour First CustomerSell it before you build it
  3. 165InventionsPost-it Notes Were a Failed GlueA weak adhesive became a bestseller
  4. 166Small BusinessA Business Needs EmployeesAbout four in five US businesses have none
  5. 168PricingCost-Plus or Value PricingCharge for what it costs or for what it's worth
  6. 169Side HustlesHow Many Customers to Quit Your Job?Your escape number in customers
  7. 170FundingBootstrapping or InvestorsUse your own money or sell a piece of the company
  8. 171Fear of JudgmentThe Spotlight EffectPeople notice you far less than you think