Building a BusinessInventions

Post-it Notes Were a Failed Glue

A weak adhesive became a bestseller

A chemist set out to make a super-strong glue and made one that barely stuck. How did that flop end up on every desk?

You'll find out

  • What the weak glue was good for
  • Why it sat unused for years
  • The free giveaway that saved it

Why it matters

Some of the best products start as failures. The money came when a useless thing met the right problem.

About 3 min6 interactive slides · 5 questionsLesson 165 · Zone 19

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More in this zone

  1. 163IdeasFind a Problem People Pay ForBusinesses sell solutions to real pain
  2. 164ValidationYour First CustomerSell it before you build it
  3. 166Small BusinessA Business Needs EmployeesAbout four in five US businesses have none
  4. 167StartingSpanx's $5,000Sara Blakely sold fax machines door to door, cut the feet off her pantyhose, and built Spanx from $5,000 of savings
  5. 168PricingCost-Plus or Value PricingCharge for what it costs or for what it's worth
  6. 169Side HustlesHow Many Customers to Quit Your Job?Your escape number in customers
  7. 170FundingBootstrapping or InvestorsUse your own money or sell a piece of the company
  8. 171Fear of JudgmentThe Spotlight EffectPeople notice you far less than you think